The demand of cosmetic products keep growing, especially in developing countries. A recent survey detected the world areas where importation of cosmetics will exceed the world mean rate in 2015 and 2016. This phenomenon will involve Asian countries, Latin America and the members of the NAFTA agreement, i.e. United States, Canada and Mexico. At the top position there are China and India, whose importations will grow for 19% and 12%, respectively, followed by Peru 12%, Hong Kong, South Korea, and Japan (with more than 9%) and Brazil (8.5%). Also US importations will exceed the world mean (at 6.4%), with an increase of more than 7%. For some little markets, where
cosmetic demand has been scarce until now, there will be a real boom. Libya, Iran, Morocco and Turkey, where imports will grow with increases ranging from 7% to 20%.
This data is particularly important for Italian exports, currently growing and already active in the United States and in the Mediterranean area.
